Considering how big the Chronicle of Philanthropy is, next to its competitor, The Nonprofit Times, you’d think they’d make more of their stories available for the general public. Even the New York Times lets you read some of their stories for free before they ask you to subscribe!
Times are tough for news outlets – this everyone knows. Especially in the nonprofit sector. But the Chronicle should take a lesson from what The Nonprofit Times is doing and learn.
I’m seeing special television podcasts that are extremely well-done, timely, and informative. I’m reading articles that are relevant –for free – and I can easily scan current industry data. I’m able to read back issues on any topic I can find. Way to go NPT - you're becoming more relevant, more important, and more meaningful. Oh, and maybe worth subscribing to?
I applaud the changes and efforts that The Nonprofit Times has made (fyi, I have no ties to this publication and never have). Whether I’m curious about how nonprofits are reacting to Osama Bin Laden’s demise, the latest in cause marketing (i.e. Lady Gaga’s work with the Robin Hood Foundation), or the Average Pay of the Nonprofit CEO, I know where to go.
If I were the Chronicle, I’d be looking over my shoulder right about now.
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